Key benefits of email marketing are:
- Email marketing improves message relevance without increasing the cost per campaign.
- It ranks users by how often they open emails, respond to offers, and explore new products.
- It keeps budgets small by reusing templates and designs without extra production charges.
- Auto-scheduling saves hours by sending messages when users take specific actions.
- Past sign-ups and sales allow them to target offers based on real buying trends.
You might also like full list of advantages and disadvantages to know more about email marketing.