Some key benefits of market segmentation are:
- Market segmentation lets marketers avoid generic ads that fail to connect with users.
- It increases repeat purchases by reminding past customers about timely deals.
- Precise audience filters keep campaigns lean and stop budgets from draining too fast.
- Thoughtful follow-ups after a purchase increase satisfaction and long-term loyalty.
- Unique solutions for niche users let smaller players edge out larger rivals.
If you want to know more about market segmentation then check complete advantages and disadvantages of market segmentation.