Some key benefits of marketing automation are:
- Marketing automation links one marketing step to the next and this makes information move through the workflow without manual handoffs.
- It drops slow hand entry tasks from the workflow and this helps each action start without delay.
- It puts the main controls in a single working area which makes each workflow step start smoothly.
- Each action follows a shared guideline set which keeps the whole workflow moving in a stable rhythm.
- It reviews task outcomes in real time which keeps routine processes from drifting off the intended path.
Also check out more information on advantages and disadvantages of marketing automation.