Some key benefits of marketing channels are:
- Marketing channels distribute branded content across regions where the company has no physical presence.
- These channels give companies exposure in specialized buyer segments without added infrastructure.
- This method keeps sales messages visible while executives switch between laptops and phones.
- That approach levels the playing field by placing new brands alongside household names.
- Such placement puts product listings in front of shoppers when they’re searching for similar items.
You might also like advantages and disadvantages of marketing channels, so check it out one by one.