Some negatives of market segmentation are:
- Market segmentation causes small businesses to struggle when every audience needs a custom message.
- It prevents natural word-of-mouth growth by limiting who sees the message.
- Shared data between teams opens up more points of failure inside a company’s system.
- The need to test multiple group assumptions holds back strategy updates.
- Segment-specific messaging can blur the company’s core values in the market.
Check out full advantages and disadvantages of market segmentation.