Some positives of ambush marketing are:
- Ambush marketing avoids high sponsorship fees and reaches more people through shared exposure during major events.
- It saves money by using event exposure without paying official sponsor fees.
- By linking ads to live events, it captures the attention of new audiences.
- Media coverage of major events helps it put the brand in front of wider audiences.
- When audiences repeatedly see the brand during events, it stays fresh in their memory.
Also check out advantages and disadvantages of ambush marketing for more information.