Some properties of market segmentation are:
- It separates diverse buyers into distinct profiles so strategy becomes focused instead of generalized.
- It depends on segment markers that remain stable enough to guide ongoing marketing plans.
- It shows variation in how quickly different groups adopt new products or respond to change.
- It alters segmentation frameworks when new patterns in lifestyle or technology appear.
- It monitors performance metrics to validate whether each segment behaves as projected.
list of complete characteristics of market segmentation are discussed so check it out.