Some properties of marketing management are:
- Marketing management offers extra benefits like warranties, trial options, and flexible return policies that make customers feel secure and continue choosing the brand.
- It builds trust by protecting buyers from unexpected product issues.
- It boosts confidence by allowing customers to test without risk.
- It reduces hesitation through easy and flexible return support.
- It strengthens loyalty by rewarding long-term brand commitment.
- It keeps customers choosing the brand through reliable post-purchase care.
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