Some properties of marketing research are:
- It follows a well-defined problem statement to ensure every finding answers a specific question.
- It depends on trustworthy sampling to make sure results represent the target audience properly.
- It observes changes over time to predict upcoming market shifts accurately.
- It adjusts approaches across industries because customer behaviors differ between markets.
- It documents methods clearly so other researchers can check how conclusions were reached.
Also find more details on characteristics of marketing research to learn more about it.