Some properties of rural marketing are:
- It covers wider market reach by assigning field agents to multiple small villages.
- It shifts product demand when higher crop prices improve farmers’ disposable income.
- It increases message acceptance by communicating in local languages and dialects.
- It prevents product damage by using sturdy materials suited for rough rural environments.
- It boosts purchase assurance when influential community members share positive feedback.
Also find out more information on characteristics of rural marketing.