Some pros of influencer marketing are:
- Influencer marketing brings brand mentions into creator groups where people already talk so the brand stays in their mind and earns trust as they watch steady creator use.
- It adds brand mentions to places people already chat daily.
- It keeps the brand present in groups people check often.
- It joins ongoing talks that make the brand feel familiar.
- It shows repeated use that helps people trust the brand more.
Check out related article on comprehensive advantages and disadvantages of influencer marketing.