Some qualities of consumer market are:
- They separate users by age segments to align features with the preferences typical for that group.
- They group families by income ranges to align product choices with their budget capacity.
- They separate groups by shared interests to understand which choices repeat across similar lifestyles.
- They classify people by repeat-purchase patterns to identify segments that maintain steady buying cycles.
- They sort customers by local conditions so brands can tailor products to each region.
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