Some qualities of distribution are:
- It enforces distribution standards in channel operations which keeps goods available at the point of purchase when needed.
- It identifies coverage gaps within the channel system which directs expansion into underserved market regions.
- It standardizes role assignments across the channel system which ensures uniform performance of intermediary functions.
- It coordinates warehouse coverage across regions which supports consistent availability of products at retail locations.
- It integrates order information across channel members which improves coordination and quickens delivery response.
Also get complete list of characteristics of distribution to learn more about it.