Some qualities of marketing communication are:
- It refines message encoding methods for intended viewers which increases the ease with which audiences filter key brand points.
- It includes recurring graphic motifs throughout materials which increases the distinctiveness consumers attribute to the brand’s identity.
- It maintains shared stylistic markers throughout communications which enhances the harmony audiences sense in message presentation.
- It selects verified support details for messaging which improves the reliability audiences assign to stated brand claims.
- It features stable visual sequences in communication which improves the continuity audiences perceive in brand presentations.
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