Some qualities of pricing are:
- It sets differentiated price tiers for varied customer groups so buyers consider whether the offered value matches their expectations.
- It outlines consistent value indicators for various purchase situations so buyers shape their assumptions about what the price will be.
- It displays the product’s price signal across various selling formats so buyers evaluate which option aligns best with their preferences.
- It guides overall revenue stability across multiple selling environments so buyers evaluate whether the pricing appears appropriate.
- It presents the product’s pricing identity in diverse market scenarios so buyers consider how suitable the offering is for their situations.
Also check it out related article on characteristics of pricing to get more information about pricing.