The advantages of guerrilla marketing can also be explained in terms of creativity, competition, cost savings, flexibility, and audience reach. (i) Guerrilla marketing uses smart creativity to give the effect of a large campaign. (ii) In this type of marketing, clever tactics reduce the gap between small and big firms. (iii) Guerrilla marketing makes public places work as free advertising platforms. (iv) This marketing approach lets brands adjust the idea slightly to fit new events. (v) In guerrilla marketing, busy streets bring natural high footfall for low cost. Along with the advantages also check disadvantages of guerrilla marketing.