(i) The marketing mix helps teams plan campaigns using the same format every time.
(ii) This plan keeps department goals in step with the company’s main direction.
(iii) The mix keeps pricing rules and promotions running smoothly together.
(iv) Each choice fits its level, keeping decisions steady and consistent in the mix.
(v) Marketers rely on balance in the mix to get steady results across channels.
Along with the advantages also check disadvantages of the marketing mix.