The advantages of traditional marketing can also be explained in terms of familiarity, locality, relatability, visibility, and specialization.
(i) Well-made TV ads make brands familiar to kids, parents, and grandparents.
(ii) Local newspaper editions carry ads that speak directly to small-town readers.
(iii) Local FM stations make radio ads feel friendly and close to listeners.
(iv) Billboards near shopping malls remind people of brands before they shop.
(v) Trade magazines place ads in front of professionals in specific industries.
Along with the advantages also check disadvantages of traditional marketing.