The top positive points are:
(i) Frequent TV replays make it hard for viewers to forget a brand.
(ii) Weekend newspaper editions carry ads to readers in a relaxed mood.
The top negative points are:
(i) Advertisers pay more since prime-time attracts the largest number of viewers.
(ii) Hiring professional actors and crews pushes up the overall production budget.
Check out complete details on its pros and cons of traditional marketing, to learn more about this type of marketing strategy used in business.