Some traits of B2B Marketing are:
- It serves business customers so buying choices depend on operational requirements rather than personal taste.
- It involves users, influencers, and approvers so buying choices require group agreement.
- It focuses on continued cooperation so buyers prefer familiar vendors over new alternatives.
- It supplies products in large quantities so individual sales carry higher monetary value.
- It requires official authorization so orders are confirmed only after managerial review.
Also know more about characteristics of B2B marketing.