Some traits of branding are:
- It forms a distinctive market impression allowing audiences to pick it out quickly when several similar brands appear together.
- It defines the brand’s place in its category so buyers think of it first when evaluating choices.
- It presents a personality that feels relatable to audiences so people develop a sense of comfort when they encounter it.
- It communicates information in a uniform and stable manner so viewers can match it correctly to the brand they expect.
- It presents distinctions that separate the brand from close competitors so prospects see why it offers something distinct from common alternatives.
Also check it out complete characteristics of branding to learn more about it.