Some traits of cooperative marketing are:
- Products are marketed under a common arrangement rather than separate efforts.
- Marketing functions such as selling and distribution are handled collectively.
- The system replaces fragmented selling with organized group marketing.
- Producers depend on a common platform to reach the market.
- Collective representation increases the voice of members in market dealings.
- Members are better able to demand fair treatment from buyers and traders.
- Joint negotiation limits the ability of buyers to dictate prices unilaterally.
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