Some traits of market orientation are:
- It studies what problems customers face to shape decisions that solve those problems directly.
- It observes how competitors reach customers to guide firms in placing their offers where attention is highest.
- It notices shifts in popular features to guide adjustments that keep offers in line with what buyers expect.
- It aligns tasks across departments to support value delivery that feels consistent to customers.
- It collects comments from real usage experiences to help firms refine products that buyers trust over time.
Get more details on characteristics of market orientation to learn more about it.