Some traits of market segmentation are:
- It creates clear clusters so businesses can easily tell which customers belong together and which do not.
- It relies on consistent classification standards to keep each customer group well-defined over time.
- It reveals how different segments interact with brands at each stage of the buying journey.
- It changes segmentation criteria when customer motivations shift within evolving markets.
- It compares expected segment performance with actual outcomes to confirm accuracy.
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