Some traits of marketing communication are:
- It schedules communication releases at planned intervals which increases the attention audiences give to brand messages.
- It applies repeated logo placements across materials which enhances the visibility consumers associate with the brand.
- It uses aligned linguistic patterns across materials which strengthens the stability consumers notice in message expression.
- It includes concise data points in messages which strengthens the precision consumers use in assessing brand information.
- It applies consistent color accents across materials which strengthens the imprint consumers form of brand imagery.
Also find out more details on characteristics of marketing communication for more information.