Some traits of marketing environment are:
- It shifts quickly with new technologies or competitor moves that reshape buyer expectations faster than planned.
- It combines factors like team skills, government rules, and economic trends to shape how companies choose their strategies.
- It triggers pricing, product, or promotion changes when costs rise or market conditions move in a new direction.
- It pushes marketers to revise campaigns quickly when sudden economic changes risk losing customer attention.
- It encourages companies to update their products when new lifestyle trends influence buying expectations.
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