some traits of marketing myopia are:
- It promotes technical specifications while ignoring what customers actually expect from the product.
- It views the industry in very limited terms which reduces how firms notice shifts in customer demand.
- It modifies advertising themes so they match the values that shape how local customers make decisions.
- It depends on outdated business routines which reduces how effectively companies adjust to shifting market trends.
- It relies on old performance criteria which reduces how clearly firms see changes in customer behavior.
Also know more about characteristics of marketing myopia to learn more about it.