Some traits of marketing research are:
- It maintains a clear process from data collection to interpretation so every step follows a logical order.
- It depends on tools like surveys and analytics to gather information with measurable accuracy.
- It checks market feedback regularly to keep insights updated with changing customer attitudes.
- It adapts methods when goals shift, allowing flexibility in how information is gathered and evaluated.
- It shares results transparently so decisions can be backed by evidence rather than assumptions.