Some traits of promotion are:
- It presents the message in an organized structure so customers interpret the product’s purpose quickly during evaluation.
- It places the message in high-visibility channels so customers bring the product to mind faster when evaluating choices.
- It shares information promptly during active consideration so customers evaluate its fit for their situation more accurately.
- It synchronizes online and offline touchpoints smoothly so customers understand what to expect from the product in similar situations.
- It narrows its focus to well-defined user groups so customers judge the product’s suitability with greater confidence.
Also check it out characteristics of promotion to get more information about it.