Some traits of relationship marketing are:
- It maintains long-term communication patterns so organisations can observe how customer preferences evolve across extended timelines.
- It shapes content around personal context so responses mirror the specific details each customer expects during interactions.
- It follows stable interaction routines so customers recognise consistent behaviours across different service situations.
- It provides ongoing service relevance so customers recognise how each interaction fits their immediate situations.
- It organises usage information by customer profiles so analysts can notice the activity patterns linked to each segment.
Also know more about complete characteristics of relationship marketing.