Meaning of Consumer Behavior:
Consumer behavior observes how customers compare options and choose products so marketers can adjust features and pricing to match real preferences. It studies why customers choose certain products so marketers can create messages that match what people expect. It looks at personal and social factors that guide how customers think about different products. It studies what customers need and how they respond so marketers can target the right people more clearly. It includes different buying styles that show businesses how customers think before choosing a product.
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