Some points on need of marketing plan are:
- It offers a step-by-step outline that removes guesswork and helps the business rely on firm guidelines when making choices.
- It gives clear roles that help teams understand what to do and work without confusion.
- It builds a unified plan that guides every marketing action toward one clear purpose.
- It guides focused targeting choices to help the business avoid people who are not interested and reach those who are.
- Weak planning leads to random actions which make campaigns lose their strength and drop in performance.
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