Some points on purpose of marketing plan are:
- It sets a priority order that guides the business toward choices that feel supported by clear goals.
- It assigns time and workload properly to help teams finish their activities without pressure.
- It sets common targets that keep marketing efforts pointed at the same goals at all times.
- It builds clear audience profiles to help the business share content with users who fit its needs.
- Poor planning creates disorder in daily tasks which pushes marketing work toward slow and ineffective results.
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