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What is the role of customer satisfaction?

Posted on December 18, 2025December 18, 2025 By whatismarketing.org

The role of customer satisfaction is as follows:

  • Transparent pricing and clearly stated policies help customers maintain long-term engagement with a company.
  • Businesses that consistently meet stated customer expectations report lower customer loss rates.
  • Regular informational updates keep customers aware of services across repeated transactions.
  • Fast acknowledgement of customer inquiries reduces uncertainty during service interactions.
  • Clear communication during service interactions increases customer confidence in the business.
  • Pleasant overall experiences encourage customers to remain attached to a brand.
  • Stable service standards help businesses retain dedicated customers longer.

Find out more details on importance of customer satisfaction to learn more about it.

Customer Satisfaction

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