Some points on significance of marketing plan are:
- It aligns daily actions with long-term goals to help the business act in ways that feel right and assured.
- It maps available tools and people to help teams use what they have in an easy and steady way.
- It creates consistent steps that move all marketing work forward in a steady and aligned way.
- It uses better matching methods to help the business show its message to people who are more likely to respond.
- Missing a plan breaks the flow of marketing which makes the business miss chances and face poor overall results.
Also check related article on importance of marketing plan to get more information on it.