- Targeting decides which market segments a business should focus on, whereas positioning decides which product features should be highlighted for those segments.
- By choosing clear target segments, businesses know where to concentrate their planning efforts.
- This focus helps companies avoid spreading resources across too many markets.
- Clear targeting also keeps marketing goals and actions aligned.
- When segments are well defined, planning becomes simpler and more consistent.
You might also like full difference between targeting and positioning so check it out.