Guerrilla marketing demands creativity and timing more than money — because the whole approach depends on designing a single affordable, unexpected moment that ties directly to a company or what it offers, the people behind it need to understand public behavior, cultural context, and exactly how far they can push a surprise before it crosses from delightful into uncomfortable. It requires careful planning and coordination, where location, timing, and setup must align to capture attention without causing disruption. It also depends on quick execution, as the impact often comes from a short-lived moment that must be delivered precisely to be effective.
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