Guerrilla marketing treats social media as the amplifier, not the stage — the tactic itself happens in the real world as a cheap, unexpected encounter tied to a company or its offerings, but the moment someone films it and posts it online, the organic sharing does what a traditional campaign would need a massive paid media budget to achieve, reaching audiences the original stunt was never designed to touch. It depends on audience participation, where viewers become content creators who shape how the message spreads across platforms. It also benefits from platform algorithms, as engaging posts gain visibility and continue to reach new users without additional investment.
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