Guerrilla marketing is not limited to startups — large companies use it too, but for a different reason. A corporation doesn’t need the budget savings; it needs the authentic, unscripted reaction that happens when an unexpected tactic tied to its name catches the public off guard, because that kind of organic conversation around a business carries more credibility than any polished advertisement the same company could produce. It helps humanize established brands, as real-world interactions make them appear more relatable and less corporate. It also breaks advertising fatigue, where audiences who ignore traditional ads pay attention to something that feels different and unplanned.
Find out more information on what is guerrilla marketing to learn more about the given topic.