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What are the merits of farm gate marketing?

Posted on April 16, 2026April 16, 2026 By whatismarketing.org

Farm gate marketing keeps the full selling process at the farm where produce is sold without passing through markets. After harvesting, farmers stack crops like wheat in gunny bags or keep vegetables in crates at the field edge, where buyers arrive to inspect size, freshness, and grading before discussing terms directly. Once agreed, the produce is weighed using portable scales or tractor trolleys and loaded onto the buyer’s vehicle, completing the sale at the same spot without mandi entry, commission agents, or auction procedures

Find out more details on advantages and disadvantages of farm gate marketing to learn more about it.

Farm Gate Marketing

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