Farm gate marketing creates direct trade between farmers and buyers where no third party takes part in the deal. Buyers usually contact farmers directly through phone calls or local references and then visit the farm to discuss quantity, quality, and price in person. Since no agents or traders are involved, both sides handle the negotiation, payment, and handover themselves, completing the entire deal without brokerage, commission cuts, or intermediary involvement.
Also check it out related content on advantages and disadvantages of farm gate marketing for more information.