Farm gate marketing runs without external selling channels where the entire payment comes from the buyer to the farmer. After the produce is selected and the deal is confirmed, the buyer settles the amount directly using methods like UPI or direct bank credit linked to the farmer’s account. Because the transaction does not pass through traders, billing counters, or commission records, the farmer receives the complete agreed amount without any third-party deductions or processing delays.
Also check it out advantages and disadvantages of farm gate marketing to learn more about it.