Farm gate marketing leads farmers to sell quickly when produce is ready at the farm with little chance to wait for better offers. When crops like tomatoes, leafy vegetables, or fruits are harvested, they are often kept in open fields or temporary sheds without long-term storage, which increases the risk of spoilage within a day or two. Because of this, farmers tend to accept the available offer from visiting buyers instead of waiting for higher prices later.
Find out more details on advantages and disadvantages of farm gate marketing to learn more about it.