Database marketing allows multiple users to access customer data where information is handled across different roles and permission levels. It provides access to teams such as marketing, sales, and support where each user views or edits data based on assigned roles within CRM systems and databases. It manages this access where systems control permissions, track user activity, and ensure that customer records are used appropriately across different functions and tasks.
Also check it out advantages and disadvantages of database marketing to learn more about the given topic.