Experiential marketing runs through physical setups installed and maintained at each location where users must be present to take part. These setups include booths, branded zones, demo stations, and event structures built in malls, streets, or venues, requiring transport, installation, and on-site management before users can engage. Costs and efficiency become visible through setup time, maintenance effort, location-wise footfall, and participation levels, indicating how effectively each physical installation supports the campaign.
Also know more about advantages and disadvantages of experiential marketing to learn more about it.