Emotional marketing shows people using products during travel, at work, or at home in ways they have already seen and used themselves. It shows a person using a phone during a train journey, a worker using tools during daily tasks, or a family using appliances at home where these match common routines people follow. It connects these everyday product uses with familiar habits so people relate the message to their own use in similar real-life situations.
Find out related content on advantages and disadvantages of emotional marketing to learn more about it.