Indirect marketing shares useful or entertaining posts where users see the brand and interact without being asked to buy. In these posts, brands share tips, short videos, or engaging visuals where users like, comment, or share content without clear buying instructions. As users continue to engage across multiple posts, they start recognizing the brand where familiarity grows and they consider it later when making a purchase decision.
Also check it our more details on advantages and disadvantages of indirect marketing to learn more about it.