Database marketing uses CRM systems where customer data is organized to identify and reach specific users. It stores detailed records such as contact information, purchase history, communication logs, preferences, service tickets, and past responses within centralized CRM platforms used by marketing and sales teams. It retrieves and filters this data where systems segment users, build targeted lists, schedule campaigns, and deliver personalized messages through email, SMS, or ads based on defined criteria and previous interactions.
Also check it out advantages and disadvantages of database marketing to know more about it.