Sales conversion measures how product exposure and buyer selection turn into completed transactions, linking item choice with measurable sales performance and revenue generation. It is tracked using metrics such as conversion rate, number of visitors, and completed orders so businesses can measure how many product views and selections result in actual purchases. It also evaluates performance using indicators like cart abandonment rate, checkout completion rate, and average order value so businesses can identify where buyers drop off and how completed transactions contribute to total revenue. To get more information related to this topic check out retail marketing to know more about it.