Some of the features of Mass Marketing are as follows. So let us check out some features to learn more about Mass Marketing.
Features
- Mass marketing is cost-effective for large companies
- Economies of scale
- Low cost per reach
- Standardized products and messages
- Wide distribution channels
- Brand awareness
- Increased sales
- Reduced customer acquisition costs
- Higher customer lifetime value
- Improved competitive advantage
- Return on investment (ROI)
- Sustainable growth
Advantages
Mass marketing uses a wide range of media channels to reach a large audience. Mass media channels such as television, radio, and print advertising have a large reach and can be used to target a wide range of potential customers. Online marketing channels such as social media, search engine optimization (SEO), and pay-per-click (PPC) advertising can also be used to reach a large audience and target specific demographics.